How do I launch my first campaign?
Open Campaigns in the sidebar and click New campaign. A three-step wizard walks you through it: Audience (name the campaign and add leads), Sequence (write your emails) and Launch (choose mailboxes and a schedule, then click Launch now). You can do it on the day you sign up.
Before you start, connect at least one mailbox under Accounts. If you have not done that yet, see Connecting a mailbox.
Steps
- Name your campaign. In Campaigns > New campaign, type a Campaign name (leads never see it) and click Create draft.
- Add your audience. Upload a CSV, search Warmerly's company database, or import from LinkedIn. You can also skip this and add leads later from the campaign's Audience tab. CSV steps are in How do I import leads from a CSV?
- Click Next: write your sequence.
- Write your sequence. Pick a template or start from scratch. Use Insert variable
to add merge tags like
{{firstName}}or{{companyName}}. Your edits save automatically, so there is no Save button. - Click Next: choose senders and launch.
- Choose senders. Under Email accounts, every healthy mailbox is ticked for you. Emails are spread evenly across the ones you pick.
- Set the schedule. Choose the Sending days, Start hour, End hour, Timezone and Daily limit. The default is Monday to Friday, 9:00 to 17:00.
- Check "Ready to launch?" Each item that needs attention has a Fix this or Fix in Settings link. Warnings can be accepted; blockers (no sender, no leads, an empty step, a merge tag that does not exist) must be fixed first.
- Click Launch now. You will see "Campaign started". Prefer to wait? Click Save as draft and use Start on the campaign page later.
What happens after launch
- Nothing is sent outside your sending days and hours.
- New mailboxes start slowly. If a mailbox has had less than 14 days of warmup, the campaign ramps its volume: 3 emails per mailbox on the first sending day, climbing each sending day after that. This protects your reputation, so launching early is safe.
- Keep warmup switched on. It keeps running alongside your campaigns.
- Use Pause and Resume at the top of the campaign page at any time. The Settings tab holds the schedule, stop-on-reply and tracking options.
Plan limits to know
On the Free plan you can run 1 active campaign with up to 500 leads and 100 campaign sends a month. Paid plans do not meter sends. See Plans and limits.
If you are sending from the free mailbox every account gets, it can send cold email after 7 days of warmup, at up to 10 emails a day. You can launch before then and it starts by itself. See How do I get a free sending mailbox?
Common problems
"Launch now" is greyed out or a check is failing. Read the "Ready to launch?" list. The usual blockers are no leads added, no mailbox selected, or a merge tag in your emails that is not in your lead data.
Launching is refused because of your active campaign limit. Paused campaigns count towards it too. Archive one you no longer need, or upgrade. Drafts never count.
The campaign is live but nothing went out. Check the sending window and timezone first, then work through A campaign is not sending.