What are AI credits, what uses them, and how do I buy more?
AI credits are the currency for the features that call an AI model on your behalf. Your plan includes a monthly amount that resets on the 1st, and you can buy packs for more. Purchased credits never expire while your workspace exists. You can see both numbers in Settings > Usage & limits.
The two kinds of credit
| Monthly allowance | Purchased balance | |
|---|---|---|
| Where it comes from | Your plan | Credit packs you buy |
| Resets | Yes, on the 1st. No rollover | No. Never expires while the workspace exists |
| Used | First | After the allowance is spent |
When something costs credits, Warmerly draws from the monthly allowance first and then from your purchased balance for the rest. If the two together are not enough, nothing is spent and the feature does not run.
How big the monthly allowance is depends on your plan. See Plans and limits. During a free trial the allowance is held at Starter level whichever plan you are trialling.
What uses credits?
- AI-written campaign messages. Each AI-personalised message a campaign sends costs one
credit. This covers a step with AI personalize (1 credit/message) turned on, the
{{ai_opener}}opening line, and AI-personalised LinkedIn messages. If nothing was generated, the credit is refunded. - Extra blocks of monthly allowances. Spending credits on a block of extra verifications, lookups, exports or placement tests. See Buy more when you run out.
Previews you open in the campaign editor can also use a credit when they write a real opener. Sequence steps shown as "written when this actually sends" never spend a credit just for being displayed. See AI personalisation with the AI opener.
Plain sending and warmup do not use AI credits, and verification, lookups and exports draw on their own monthly allowances instead.
Where do I see my balance?
- Open Settings > Usage & limits.
- The credits card shows AI credit balance (the purchased wallet) and Monthly allowance, with a bar showing what is used. The bar's hint says "Drawn before your balance".
- Click Recent activity to see each purchase, spend and top-up with its date and amount. A top-up appears as, for example, "Extra email verifications", not as an AI message.
The campaign editor also shows a credits indicator next to the AI personalize option.
How do I buy more credits?
- Open Settings > Usage & limits and find Buy more credits.
- Choose a pack (small, medium or large; the medium one is marked Most popular). The price per credit is shown on each.
- Click Buy. You are sent to a Stripe checkout and back to Settings > Billing when done.
- Credits are added once the payment is confirmed. A card payment is instant. A bank debit is credited when it clears.
Pack prices are in your workspace's currency and are on the page itself. Packs are one-off payments, not a subscription, and there is no annual version. Only the workspace owner can buy them, because it charges the workspace's card. A business can add a VAT number at checkout to get a proper invoice.
What happens when I run out?
- A campaign step with AI personalize on sends your own template text for that step when no credit is available, rather than nothing.
- A campaign that uses
{{ai_opener}}holds all sending for that campaign while credits are missing (the same happens if the brief is missing or the AI service is down). Leads stay queued and nothing is lost. Top up and sending resumes by itself. The reason is that an email with no opening line is worse than a delay. - A top-up block cannot be bought, and the button tells you why.
Buying a pack fixes all three.
Do credits expire? Can I get a refund?
The monthly allowance resets and does not roll over. Purchased credits do not expire while your workspace exists, but they have no cash value, cannot be transferred to another customer and are not refunded. They end if the workspace is permanently deleted. An Agency workspace and its client workspaces share one wallet, so a pack bought on the Agency workspace works in every client. See Agency client workspaces and the refund and cancellation policy.
Common problems
"I bought a pack but my balance did not change." Reload the page. Card payments are credited within moments. A bank debit is credited when it clears. If it does not appear, email support@warmerly.com with the receipt.
"My AI campaign stopped sending." Check credits first, then the campaign brief. See AI personalisation with the AI opener.