What does the Warmi advice on my campaign mean?
A campaign shows a card with Warmi, the assistant, when it has spotted something worth your attention. On the Overview tab it reads "Warmi looked at this campaign" and looks at your results. On the Settings tab it reads "Warmi checked these settings" and looks at whether your settings agree with each other. Each line is a short observation, usually with a button that takes you to the fix.
The advice is only a suggestion. It never stops you saving a setting and never stops a launch. The Launch readiness list (below) is what checks a campaign before it starts.
How the card behaves
- No card means nothing to say. Warmi does not show a "everything looks fine" panel.
- Lines are ordered warnings first, then information, then good news, and only the top few are shown.
- Many lines have a question you can click. It opens the Warmi chat with the question already asked, so you can get the reasoning and a suggested value.
- The Settings card reads your unsaved changes too, so you see the effect of an edit before you save it.
Advice on the Overview tab (your results)
| What Warmi says | What it means and what to do |
|---|---|
| A bounce rate of 3% or more (once at least 50 emails are sent) | Providers start filtering a domain above about 3% bounces. Pause, then verify the rest of the list before sending more. The link goes to the Audience tab. |
| Active, but nothing has sent in two days or more | Usually the audience has run out, every mailbox is at its cap, or the sending window has not opened. The link goes to the Senders tab. See Why does my campaign send fewer emails than my daily limit?. |
| A reply rate under 0.5% after 200 or more sends | At that volume it is the copy or the list, not luck. Try a second version of the first email. See A/B testing. |
| Everyone has been contacted | No lead is waiting. Add leads to keep it running. |
| A reply rate of 3% or more after 100 or more sends | Good. Add leads instead of rewriting anything. |
Advice on the Settings tab (do these settings agree?)
| What Warmi says | What it means and what to do |
|---|---|
| No mailboxes are attached | Nothing can send. Add mailboxes on the Senders tab. |
| The daily limit is higher than the gap between sends allows | The minimum wait between sends, inside your sending hours, is the real ceiling, and raising the limit changes nothing. Shorten the gap, widen the hours or add mailboxes. The card states the number your settings top out at. |
| No sending days are selected | The campaign will never send. Pick days. |
| Plain text is on together with open or click tracking | Plain text removes the tracking, so nothing will be recorded. Turn one off. See Open and click tracking. |
| An A/B test is running with open tracking off | Replies will decide the winner. That is the better signal, it just needs more sends. |
| The ramp climbs higher than your sending gap allows | The ramp will finish climbing into a ceiling it cannot reach. Review it under Advanced. |
The daily-limit number is an upper bound. Warmup shares the same mailbox and is not counted in it, so the real figure is a little lower.
The Launch readiness list
On the Overview tab of a campaign that has not started (and kept below the results afterwards), Launch readiness lists what would stop it or make it worse. Each row that needs attention has a Fix in ... link that goes to the tab where you fix it.
There are two kinds of row:
- Blockers must be fixed before the campaign starts: no email step with content, no
sending mailbox, no leads waiting, a merge tag that exists on none of your leads, the
{{ai_opener}}tag used with no personalization brief, a plan that does not include a channel you use or a monthly send limit reached, or the AI service not answering when you press Start. - Warnings can be accepted. You see Start anyway? once, click Start sending, and it goes ahead: no postal address set in Settings, mailbox DNS not passing, more than five mailboxes on one domain, tracking on with no verified tracking domain, or more than a fifth of leads missing the website research the opener wants.
If the campaign is paused, the list reminds you that everything is ready but you need to click Resume.
Common problems
Warmi's card disappeared. It only shows when there is something to say. A healthy campaign shows nothing.
Warmi says my daily limit cannot be reached. Read the Settings card's number. It is about the gap between sends, not about the limit.
Warmi flagged bounces, but I want to keep sending. You can, but a rate above about 3% harms every mailbox on the campaign, and mailboxes over higher rates are slowed and then taken off campaigns automatically. Verify the list first.