How do I apply for and activate Warmerly for Startups?
Warmerly for Startups is a programme for early-stage companies doing their own outreach. An approved startup gets the Agency plan on a long free trial, then a discounted price for a set number of months, then the normal Agency price. Apply at warmerly.com/startups. The current terms, price, eligibility limits and dates are on that page, and the FAQ section of these docs; this page explains the process and the rules once you are in.
Steps
- Apply. Go to warmerly.com/startups and fill in the form (about two minutes). If you are signed in, the application attaches to your current workspace. If not, you are sent to create an account and it attaches when you do.
- Wait for review. A person reviews every application, looking at your website, when the company started and what you plan to send. We may ask a follow-up question by email. Approval or decline is one email either way. Lead-generation agencies and resellers are not eligible; the programme is for startups doing their own outreach.
- Activate. The approval email links to Settings > Billing on the approved workspace. A card at the top says "Warmerly for Startups is approved for (your company)" and has an Activate Agency button that also states the number of free days. Click it and add a card. There is no code to enter.
- Use it. The subscription is an ordinary Agency subscription on a long trial. You get the full Agency allowances from day one, not a cut-down trial.
A card is needed to activate, like any trial. Nothing is charged during the free period and you can cancel before it ends.
What happens after the free period?
The discount is attached to the subscription shortly before the free period ends, so the discounted months start with your first invoice. After the discounted months, it renews at the normal Agency price. You can move to a smaller plan or to Free at any time once the discount has finished. The exact number of free months, the discount and its length are on warmerly.com/startups.
Rules while it runs
- Cancelling during the free period ends it straight away, as with any trial. You are not charged, and the discount is never attached to a cancelled subscription. See What happens when my free trial ends?.
- You cannot switch plan while the startup subscription is in its free period or still has the discount running. The Billing page will say to contact support. Once the discounted months are over, it switches like any other subscription.
- Add-ons follow the normal rules. Anything you add during the free period (such as hosted OneMail mailboxes) is not invoiced until the free period ends, and then bills at its normal price. The discount covers the Agency plan only.
- No promo codes stack. The startup deal carries its own discount.
- One application at a time per workspace. A declined application lets you apply again.
- Approvals do not expire, but while an approval is waiting on a workspace, you cannot start a different paid plan there. The checkout points you to the activation card. Choose Start on Free for now if you want to wait; that does not use up your approval.
- Agency client workspaces cannot activate the deal on their own. Activate it on the Agency workspace itself.
Already paying for a plan?
If the approved workspace already has a live paid subscription, the deal needs a new one, so the activation button is refused. Reply to the approval email and we will move it over by hand.
Common problems
"I was approved but I do not see the activation card." Check that you are on the workspace you applied with. The link in the approval email switches to it. Then open Settings > Billing.
"It says we could not activate on this workspace." Your card was saved but nothing was set up and nothing was charged. Email support@warmerly.com or reply to your approval email. The team is notified as well.
"I cannot change plan." See the rules above. Ask support if you need a change during the free period.
"Can I use a promo code as well?" No.
Longer trials from the website
Separate from this programme, a signup offer on the Warmerly website can give a longer trial than the standard one on any paid plan. It must be claimed when you sign up, is used once per account and has its own time window. The trial length is always shown on the button before you confirm. See What happens when my free trial ends?.

