What do my mailbox's health score and status mean?
Every mailbox has a health score from 0 to 100 and a status badge on Accounts. The score says how well its warmup mail is landing. The badge says whether the mailbox is working, and that is not always the same thing as the score. Open a mailbox from Accounts to see both, along with its checks and charts.
Where to look
Click a mailbox on Accounts. The page has four tabs:
- Overview: the warmup banner, the tiles (deliverability health, inbox placement, emails sent today, spam rate), the performance charts and Warmi's notes.
- Health: the domain health card and inbox placement.
- Warmup: the on/off control, the daily volume explanation, the ramp and a forecast.
- Settings: sender name and signature, daily sending limit, tracking domain and DKIM selector.
The buttons at the top of the page are Pause or Resume, and Reconnect when the mailbox cannot sign in.
The status badges
| Badge | What it means | What to do |
|---|---|---|
| Healthy | Connected, and the health score is 70 or above | Nothing |
| Warming | Still in its first two weeks, or not scored yet | Let warmup run. A low score in the first 14 days is expected |
| Paused | Stopped, either by you or automatically | See why a mailbox is paused |
| Recovering | Taken off campaigns for reputation, warmup still running | Nothing. See sending slowed or paused |
| Needs attention or At risk | Connected, but the score is below 70 after the first two weeks | Read the checks on the Overview tab and run a placement test |
| Disconnected | Warmerly cannot sign in | Reconnect it |
A badge only says what Warmerly can see. A mailbox with no health score yet shows Warming, not a green tick, because nothing has been measured.
How the health score is worked out
The score is recalculated once a day from the last 7 days of warmup mail sent from that mailbox. It blends four things:
| Signal | Weight |
|---|---|
| Share of warmup mail that reached the inbox instead of spam | About half |
| Few rejected messages (bounces) | One fifth |
| Replies received to warmup mail | 15% |
| Share of warmup mail that was delivered and found by the receiving mailbox | 15% |
The score is not a promise about your cold email. It measures warmup traffic inside the warmup network. To see how a real message from your mailbox is treated, run a placement test. See also How warmup works for the difference between the warmup reply rate and a campaign reply rate.
No score yet. The first score appears after a day or so of warmup, once some warmup mail has been delivered and classified. A new mailbox showing dashes is normal.
"Not scored since ..." means scoring stopped producing new results for this mailbox, so the number shown is old. Check that the mailbox is connected and that warmup is on. If Warmerly sends a lot of warmup mail from a mailbox and cannot tell where any of it landed, you will also get an alert about it.
The checks on the Overview tab
- Steady sending pattern: whether warmup mail went out on most of the last 7 days.
- Landing in the inbox: the share of scored warmup mail that reached the inbox. Shown only once there is data.
- Low spam rate: the share that went to spam.
- Positive engagement: whether warmup mail is getting replies.
- Building reputation: whether the score is rising or holding at a healthy level.
Each shows good, watch or unknown. Unknown means there is not enough data yet. It is never a hidden pass.
My mailbox is paused
There are three different reasons, and they behave differently:
- You paused it with the Pause button. Click Resume when ready. The warmup ramp carries on from where it stopped.
- Warmerly paused it because it could not sign in. The mailbox shows Disconnected and a Reconnect button. Warmup and campaign sending both stop until it is fixed. If the cause was only that the mail server was unreachable, Warmerly retries on its own about every 30 minutes. A wrong password is never retried. See Why did my mailbox disconnect?.
- Warmerly paused it for a low score. If the health score stays under 60 for two days in a row, the mailbox is paused. It is resumed automatically after a cooldown of about three days, unless you paused it yourself in the meantime.
A mailbox that is Recovering is a different case again: it is off campaigns only, and warmup keeps running. See Why did sending slow down or pause?.
Warmup off is not the same as paused
Turning warmup off on the Warmup tab stops the warmup mail but leaves the mailbox able to send campaigns. The banner then says warmup is turned off and that the mailbox's reputation is not being built or maintained. That is allowed, but it is rarely a good idea for a mailbox you send cold email from. The free mailbox that comes with every account cannot be paused or have warmup turned off.
Common problems
The score is low on day three. Expected. A brand-new mailbox is not judged as struggling until it is past its first two weeks.
Healthy badge, but campaigns are not sending. The badge describes health, not campaign status. Check the campaign itself and the troubleshooting list.
Score dropped suddenly. Look at the domain health card for a failed DNS record or a blocklist listing, then run a placement test. See the deliverability checklist.
Related
- How warmup works
- Why did sending slow down or pause?
- Domain health card
- Warmup API for the same data over HTTP