What do the campaign statuses mean (draft, sending, paused, completed)?
A new campaign is a Draft and sends nothing. When you start it, it goes live. While it is live, the campaigns list shows Sending, Scheduled or Needs attention depending on what it is doing. You can Pause it, and it becomes Completed by itself when no lead is left to contact. Archived campaigns are hidden from your main list.
The statuses
| Shown as | What it means |
|---|---|
| Draft | Created but never started. Nothing sends. The list's action reads "Add leads" if it has no leads, or "Finish setup" if it does. Drafts never count towards your active campaign limit. |
| Sending | Live and working. Its Overview says "Sending." |
| Scheduled | Live, but its next run is in the future, so it is waiting rather than sending right now. |
| Needs attention | Live, but it has no sending account, or at least a fifth of its recent send attempts (over the last 7 days) failed. The list says which: "no sending account" or "failing to send". Action: Add a sending account or Review failed sends. |
| Paused | Stopped by you. Nothing sends. Overview says "Paused, nothing is sending." Action: Resume campaign. |
| Completed | Finished. Overview says "Finished." |
| Archived | Moved out of your current list. Nothing sends. Action: Restore campaign. |
"Live" is the active state. There is no separate "stalled" status. If a live campaign has not sent anything for two days or more, the Warmi advice on the Overview tab says so and links to the Senders tab. Common causes are in Why does my campaign send fewer emails than my daily limit? and A campaign is not sending.
A campaign whose only sender is your free mailbox, still warming up, is live from the moment you start it and begins sending by itself when the mailbox unlocks. See How do I get a free sending mailbox?.
The actions
Buttons are at the top of the campaign page and in each row's actions menu on the Campaigns list.
- Start (Draft). Runs the launch checks. Blockers stop it and each says how to fix it. Warnings show Start anyway? once, and you click Start sending. On success you see "Campaign started". See What does the Warmi advice mean for the checks.
- Pause (live). Confirms, then stops all sending for the campaign. Leads keep their places. Only a live campaign can be paused.
- Resume (paused). Confirms, then sends again. It does not repeat the launch checks, but it is refused if your workspace is billing-locked or you have hit your monthly campaign send limit.
- Archive. "It stops sending and moves out of your current campaigns. Nothing is deleted." Choose Restore in the same menu to bring it back. A restored campaign returns as a Draft, so it cannot start sending again without you pressing Start.
- Duplicate. Makes a copy of the campaign.
- Delete permanently. Deletes the campaign, its sequence, leads and sending history. It cannot be undone. Archive it instead if you might want it back.
How a campaign becomes Completed
After each pass, Warmerly checks whether any lead is still Queued or Active. When none is, the campaign is marked Completed. That means every lead has finished the sequence, replied, bounced, unsubscribed or been skipped. See What stops a campaign sequence for a lead?.
Finding campaigns in the list
The list hides Archived campaigns by default. The status filter lets you pick a single state, or show everything including Archived. The "Needs attention" section sits above the figures, because a campaign that cannot send matters more than a 30-day trend.
Limits that involve status
- Active campaign limit. Live and paused campaigns count towards your plan's limit of active campaigns. Drafts do not. If starting is refused because of the limit, archive one you no longer need or upgrade. See Plans and limits.
- Billing lock. If your workspace is locked for billing, campaigns do not send until it clears.